Sales & Marketing
Market Wrap 2017 


I would like to share briefly our perspective on the main trends and market insights that have been seen throughout this year. In working with clients in digital marketing and sales acceleration to help business growth there are some common challenges faced.

If you think digital marketing is moving forward at a faster pace and feel like you can’t keep up, consider that in 2017 the marketing technology space is continuing to develop with over 5000 providers in the landscape.

growth-marketing-technologyDigital Marketing

How AI, Voice Channel Analytics and Social Influencing can drive your customer engagement further.

We have watched the introductions of Google Assistant and Amazon’s Alexa with interest in B2B and B2C and how voice search will which are paving the way for the continued momentum and validating the strength of voice as an effective marketing channel for inbound leads.

The progress of AI and chatbot technologies have provided some insight into how this can drive advanced marketing automation platforms further in the next 12 to 18 months and opportunity for better customer experience and increase time to market whilst developing more creative engagement for competitive advantage.

As published by a Gartner blog earlier in the year, we have seen the use of AI based voice call analytics warming up in the market for customer experience and specific marketing insights. If you are considering improving customer experience or use of direct call voice marketing analytics for B2B and/or B2C then we’d encourage you to understand how investment in this area can help you get ahead.  How can help you generate stronger ROI as part of an omni-channel strategy?  We have some progressive cost-reduction strategies which might help your business free up some cash flow from operational expenses in the area of digital connectivity needs.

Social Selling 

Social selling has continued to be a hot topic among both experts and everyday users, and from a sales and marketing perspective, a focus has been on the generational shift in consumer behaviour and communication. Surveying end users has shown a shift in preference from typing or messaging toward using voice for convenience and will lead many Millennial and Gen Z interactions.

While I was in the Philippines earlier this year, it was eye opening in understanding how Facebook is the central social media channel for news consumption in both professional and personal use. This highlighted the real decline in the traditional newspaper online and print mediums.

Yes, video content is a growing content channel, following the increasing functionality of Facebook and LinkedIn as well as existing video channels like YouTube and Vimeo. Video production doesn’t always have to be a professional, high-cost exercise; the value comes in building brand awareness and the personalisation of the way your company presents to your audience.

Here are some interesting digital market statistics from State of Inbound 2017 by Hubspot:

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The influence of digital in sales and marketing is seemingly ever-increasing, and while it may seem daunting to enter the space or know how to budget for a realistic ROI, and keep up. You know that there are simple strategies and approaches to help ensure that your company is well-positioned to have the most successful relationships with your customers. We can help you on an suitable digital strategy or readiness to transform no matter where you are in the journey currently.

If you have found this interesting and want to explore further, feel free to contact us. We are also offering an obligation-free initial Digital Readiness Assessment and strategy consultation before the end of January.

Some of our 2017 highlights

In 2017, we completed our Sales Enablement Specialisation with HubSpot, so please come and talk to us about your needs for HubSpot CRM implementation, Sales and Marketing Alignment, Sales Enablement and Sales Coaching. Of course the full funnel approach for marketing automation is also available.

We saw at Inbound 2017, held in Boston in September, that marketing automation is maturing with lead generation driven by video content and Account Based Marketing (ABM)  so you can really focus on strategically targeting the specific audience and customers you are looking for.

We have also referred on some opportunities for the EMDG (Export Market Development Grant) application for some additional marketing funding initiatives from AusTrade.

Our most popular blogs in 2017

Our top headline blogs during 2017 around business growth and digital progression with our clients are recapped below.

  1. Digital strategy and user experience study for IT security consultancy
  2. New Market Entry Assessment saves 40% in start up costs in A/NZ – leading UK ICT serviced provider 
  3. 3 essential factors in a new market development strategy
  4. To small business owners, from your future Generation-Z customer 
  5. 3 key elements of what a Digital Readiness Assessment provides
  6. How inbound marketing and HubSpot marketing automation helped win a new client in just 10 days

Don’t forget also that cyber security has been a prominent topic of focus with some high profile corporate breaches occurring this year. If you are a cyber security services provider or vendor and looking to increase your marketing ROI please speak with us about how to really add value to your prospective clients.

Looking forward into 2018

Look out for our coming news on how our Inbound Digital Sales Enablement and Marketing services is designed to meet our client requirements and market needs.

From our perspective, the market is rapidly shifting and clients are much more ethnically and culturally diverse than before across APAC but even more noticeably in the A/NZ market.

We are also launching some value added services based on marketing analytics with an operational cost model to help support investment into the digital voice channel space.

We are looking forward to expanding in 2018 with an addition to our Inside Sales consulting team . This will allow us to focusing on regional and local client sector needs within business services, technology services and the sales and marketing channel.

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Stay tuned for the next quarterly release of the Alchemise Consulting Business Growth Newsletter. If you would to like to learn more about how we can help you grow your business in 2018, please click below to make a time to talk!


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