EMDG Scheme: Do you qualify for a marketing funding boost?

According to Austrade, the popularity of EMDG continues to grow.

The extended application period for Export Market Development Grants (EMDG) applications closed at the end of February and the increasing number of applications continues to demonstrate the scheme’s popularity.

The number of claims received this year increased 6.6 per cent above the previous year. Of the 3,771 applications, 1,444 were submitted by first-year applicants, an increase of 13.6 per cent from the number of first-year applicants last year, and approaching double the number recorded in 2013.

This popularity of the scheme among new applicants shows healthy levels of export activity among new exporters.

If you would like to hear how Alchemise Consulting qualified last year under the EMDG scheme, we would be glad to share the process involved and guidelines.

  • Are you a business owner wanting to increase your marketing budget or already have invested some costs to explore growth opportunities in new export markets?
  • Are you limited by cashflow to develop an export marketing strategy, implement more regional or global marketing initiatives or already have budget committed to other areas within your business?
  • Are you a marketing manager with bigger plans than your allocated budget permits and feel like there must be another way to generate better ROI?Consider thinking outside the square to boost your marketing budget by potentially qualifying for federal government funded grants and assistance. The EMDG is an initiative available to small-to-medium businesses that meet certain criteria, which could provide a funding boost for your marketing spend and strategic initiatives.

The EMDG offers reimbursement across defined categories for up to 50% of promotional expenses for companies who are exporting their goods or services and seeking to increase their international sales. Reimbursements are available for promotional spends between $15,000 and $150,000 throughout a one year period, although first-time applicants can combine two years of expenses to qualify for 2016/2017 and 2017/2018 financials.

Some companies may also be eligible to apply for a Research and Development Tax Incentive, or a Business Growth Grant, depending on the nature of your business activities and separate qualification criteria.

Each of these incentives may provide your company with the necessary budget boost you are searching for in order to fund required marketing strategies and activities for this or next financial year.

Don’t miss out! Register below for a free funding EMDG eligibility assessment – find out if you might qualify to access this valuable funding boost!

 

5 Reasons Why Marketing Campaigns Can Fail

As End of Quarter and End of Financial Year approaches again, perhaps you are thinking ahead to prepare yourself now for reporting season – and the questions that arise from EOFY trends and data from your marketing campaigns.

If you are a marketing manager now having to explain why the ROI on your recent marketing campaign has been so poor, or a business owner wondering why a marketing campaign hasn’t produced the expected tangible results, we’ve highlighted five key simple reasons as to why your marketing campaigns and efforts have underperformed or failed with expectations.

  1. Wrong target audience
    Is the audience you are targeting actually your target audience?

The aim of your marketing is to attract the audience – but if it is pitched at the wrong demographic, the message will be lost. For example, not many 35-40 year olds will be able to afford a $70K car when they have family commitments taking the financial priority.

  1. Trying to solve more than one problem
    Is your solution clearly addressing the pain points that your customers are feeling?

Using the above example, a customer looking to buy a car may have the problem of many cars being too expensive for them, or needing a reliable car that is not a lemon, or a larger car that can accommodate a growing family. Which is the most important to your buyer?

  1. Selling ice to the eskimos
    Are you trying to sell a product or solution that your customers already have?

This one is straight forward – if you are trying to sell a new car to a person that already has a new car, chances are that they will not be interested.

  1. Wrong communication channel
    Is your campaign even visible to your potential customers?

Know where and how to find your customers – don’t promote $15K hatchbacks at a $150K luxury car emporium… people simply won’t bother to look inside the hatchback.

  1. Wrong medium used to communicate your message
    Is your campaign presenting the message to your customer in the right format?

Are you using video format when you should be using white papers? The wrong medium can also sink the campaign before it starts.

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The lack of alignment between marketing and sales continues to be deeply problematic in so many companies, and taking action for the first steps to resolving this divide can provide vast improvements on marketing ROI and achieving sales targets.

For a more in-depth discussion around these areas of your marketing approach and how to take steps today to turn your failed or underperforming marketing campaigns around, just contact us below to discuss.

marketing-campaigns

If you would like to schedule a time to speak with us, please email us at info@alchemiseconsulting.com or contact us on +61 3 9225 5022.

 

How Export Market Development Grants can boost your marketing drive

Export Market Development Grants

The Export Market Development Grants offer reimbursement across defined categories for up to 50% of promotional expenses for companies who are exporting their goods or services and seeking to increase their international sales.

 

  • Are you a business owner wanting to increase your marketing budget or already have invested some costs to explore growth opportunities in new export markets?
  • Are you limited by cashflow to develop a marketing strategy, implement more marketing initiatives or already have budget committed to other areas within your business?
  • Are you a marketing manager with plans bigger than your allocated budget permits and feel like there must be another way to generate better ROI? Consider thinking outside the square to boost your marketing budget by potentially qualifying for federal government funded grants and assistance. The Export Market Development Grant (EMDG) is an initiative available to small-to-medium businesses that meet certain criteria, which could provide a funding boost for your marketing spend and strategic initiatives.

Reimbursements are available for promotional spends between $15,000 and $150,000 throughout a one year period, although first-time applicants can combine two years of expenses to qualify for 2015/2016 and 2016/2017 financials.

In addition to the Export Market Development Grant, some companies may also be eligible to apply for a Research and Development Tax Incentive, or a Business Growth Grant, depending on the nature of your business activities and separate qualification criteria.

Each of these incentives may provide your company with the necessary budget boost you are searching for in order to fund required marketing strategies and activities.

Don’t miss out! Find out if you qualify as the current year EMDG applications close by 30th November 2017.

Register below for a free funding eligibility assessment – find out if you might qualify to access this valuable funding boost!

REGISTER FOR YOUR FREE FUNDING ELIGIBILITY ASSESSMENT

How a CMO can create more marketing impact with a limited budget

 

As a CMO of a medium sized financial services company may have limited marketing budget and resources . After you have stood out from the competition, you will have to accept that unlike the larger companies; your marketing efforts have to be targeted and effective with lesser room for errors. One approach of creating such effective marketing strategy is to stand in the shoes of your client’s CFO.

1) Crafting The Right Message
A recent Oracle survey provided a powerful insight into the shifting role of the CFO. In today’s digital world, CFOs place priority in the capturing, measuring and reporting of company’s data in real time. For instance, for 76% of CFOs, customer satisfaction is their top business value priority but only 25% of them are able to capture measures of customer satisfaction effectively.

64% of CFOs put emphasis on the quality of their business process but only 33% have captured sufficient data on it. In such an environment, for your marketing materials to land with your client’s CFO who will be deciding on the facilities provider, it must emphasize the integration with their system (e.g. API), real time data analytics and your relationship with cutting edge technology.

In other words, the key message of your marketing materials would be to help them to identify future priorities and opportunities instead of looking at the rear view mirror. The shift in focus from strict expenditure control (‘bean counters’) to being forward looking reflects the changing customer preferences which financial institutions must grasp.

2) Client Preference For Direct Communication
This coincides with the HubSpot survey of salespeople which agreed that changing preferences is a sales disruptor. In particular, one of them wrote this:

“There’s a generational change away from personal service and direct communication fed by a growing preference for technology—not people.”

In today’s generation, marketing efforts would take the front side while salespeople would take a back seat in defining the sales revenue of a company. For customers, this is reflected in the related ranking of trusted information as presented in the chart below.

Channel-Sales

Source: HubSpot

Both business software and financial products are long term and weighty decisions to be undertaken by companies. In today’s environment, they are least likely to trust sales people compared to word-of-mouth, customer references and media articles. This means that the marketing strategy has to evolve into a multi channel approach to reach out to customers to build the sales momentum needed to break into the bigger playing leagues.

3) Team Work and Alignment
A targeted and effective marketing plan requires a process of discovery and detailed planning. Alchemise Consulting is the marketing expert in this field and we can help you to define a customized strategy to appeal to your target audience. For the financial sector, we recommend that the CMO and the CFO come to the table. The CMO can explain the organization’s target audience and the results of previous marketing campaigns.

Internally, Alchemise will also aid you to align your marketing and sales efforts. This has been the missing link in most companies which means that even the strongest marketing efforts go to waste. For instance, if your marketing effort results in a query in your webform, how long does it take for your sales people to contact them?

sales-marketing-consultant

Source: HubSpot 

Alchemise will provide the strategy and the CFO would contribute the viewpoints of his counterparts from the client’s side. Based on the CFO’s input, we will refine the plan further for your consideration. We will not rest until we have an effective marketing strategy for your organization that fits your goal and budget. This can be achieved starting with a monthly budget of S$25,000.

See The Results In 6 Months
Our senior consultants will form the working team with your CMO and CFO to reach out to your target audience effectively and avoid the pitfalls. You will see actual results after 6 months and pull ahead of your competition. This will be an investment that will be worth your time and money.

By: Ong Kai Kiat – Alchemise Consulting Content Specialist – Singapore

 

Sales and Marketing Consultant

Increasing your return on marketing investment for sales growth

“Want to increase your return on marketing investment? It’s All In Your Mind…”

Too many business people and marketers remained grounded in one-dimensional thinking habits. Marketing is a tool of the mind, and it’s in the mind where true wealth is made. Before this starts to sound like some kind of New Age lecture, let me give you an example of what I mean.

Let’s say you mail a sales letter to 50,000 people at an average cost of $1 each, for a total cost of $50,000 – That’s a fixed cost. If you get a poor response and only manage to break even then there is a strong tendency for you to give up and say: “Why should I spend $50,000 and go though all that work, only to break even?”

If by scientifically changing and testing a few characteristics of the mailing piece you are able to multiply the response by five, fifteen, fifty or even five hundred times then you are using leverage. The concept of A/B testing for digital marketing or trial and effort is part of the marketing lead generation strategy as an art and science.

How To Massively Boost Your Response…

The sales letter that broke even has the potential for almost infinite change. It’s highly likely that something in the sales letter can be improved to increase response. Often, simply using a stronger opening headline, or making a better offer in the body copy of the letter, a bonus, or trying a different price, can increase response dramatically.

By improving the content of the sales letter, and doing it successfully, you employ the leveraging action of marketing. You’re still sending a sales letter – but it’s not about the physical tool. It’s about the infinite possibilities impregnated in the marketing concept carried by that tool.

How To Never Run Out Of ‘Marketing Budget’

Other than available cash flow, there should be no such thing as a marketing budget. It is a ridiculous idea based on the assumption that marketing is a cost rather than a revenue generator, so the return on marketing investment should be seen a key indicator for sales growth.

Here’s why:

If an ad costs $1,000 and the revenue generated from the ad is $1,200, why would you stop the ad just because your budget dictated it? With a scientific approach and providing the cash is available, the marketing budget is unlimited. It is self-generating. Understanding this self-evident truth is the key to marketing leverage and massive business growth.

Your can never truly run out of ideas. In marketing, persistence almost always pays off. Marketing ROI can leverage a losing or a bland idea into something spectacular – if you have what it takes to make it happen. It’s all about thinking out of the box!

Alchemise Consulting is able to assist with “thinking out of the box” marketing campaigns and drive profit multipliers for stronger sales growth.

To learn how you can grow your sales with the 7 profit multiplier method, click here below to register for your FREE E-Book or our recent blog article

Feel free to comment, follow our Company Page if you liked this post or contact me to discuss any specific needs.  www.linkedin.com/company/alchemise-consulting

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Alchemise Consulting as a Guest speaker at #ThirstCreative event

 

‘Investment starts with a good sales and marketing strategy and clarity of your key metrics and numbers!’ Valuable insights from Alchemise Consulting’s Sales and Marketing expert, Chak Ng at our #thirstevent last week.

It was a great audience last Wednesday evening for the Thirst Creative event which had Alchemise Consulting participated as a guest panel speaker. Thank you Angela Harbinson. # Thirstcreative #Thirstevents. If you missed the event, here is a link to some of the slides ” Why marketing is an investment and not an expense?” View presentation slides

With June 30 around the corner, now is the perfect time to start reviewing and building your sales and marketing strategy and budgets for the new 2017/18 financial year. Feel free to contact us to discuss.