Are you currently thinking about reviewing your digital marketing strategy, or feeling ready to make the investment and move into the digital world to increase leads and sales opportunities? An effective marketing strategy has becoming increasingly important in recent years, as the competitive marketplace demands a more dynamic approach to interaction between prospects and businesses.
One of our clients, the Global Marketing Manager for a large Australian-based global logistics company, shared her value of completing our Digital Readiness Assessment:
“I’ve completed the Digital Readiness Assessment, a comprehensive questionnaire that was worth taking a few hours to complete. Great questions posed from Alchemise Consulting. It really made me think about what we have existing and what we should, but don’t, in our digital marketing strategy! This Digital Readiness Assessment helped me conclude the need to prepare a proper business proposal to Directors for our online and website strategy.”
What is a Digital Readiness Assessment?
Alchemise Consulting offer a Digital Readiness Assessment (DRA) to independently assess your company’s ability and capacity to implement an effective digital strategy. We’ll utilise our field market knowledge to identify marketing trends and gaps in your existing or planned approach, or what your initial challenges might be for maximising your digital ROI, assessing the following:
- Digital marketing strategy
We’ll explore what digital marketing resources you currently use and review the process, systems and strategy with a gap analysis. Do you have a digital marketing manager or who is responsible for digital? Digital marketing goals need to be effectively integrated into your overall business and marketing and sales strategies, and we will assess and provide recommendations around achieving the best (digital) ROI.
- Digital marketing operations assessment
There is much more to digital marketing than simply having a website or social media channel, and it’s important to ensure that each and every one of your digital resources is working effectively for you. We’ll assess, review and recommend aspects of your current marketing and digital capability structure, your website performance and user experience, digital content and marketing initiatives, and digital lead generation, nurturing and automation tools.
An example of a case study in how we assisted an IT Security Consulting firm in NSW improve their readiness for a marketing campaign was demonstrated with a improving their customer digital and web UX experience.
- Digital marketing effectiveness review
For businesses who are a little further along the digital implementation path, we will assess your digital marketing ROI and performance metrics, and make recommendations based on the meaningful and relevant data, from an independent perspective.
We know you want every arm of your business working towards your goals and objectives, and our Digital Readiness Assessment is the first step to ensure that your digital presence is working effectively and successfully for both your interaction with prospects and customers, and for your business overall. If you would like to find out how our independent assessment can help your business engagement, new business development and growth with lead generation, please contact us for an initial discussion.