Business Owner or Director, Sales and Marketing Manager

Digital Realty engaged Alchemise Consulting to run a targeted campaign over 4 months across Australia and Singapore for their new SYD11 Data Centre launch event in Sydney and to identify new hyper-scale and multi-cloud interconnection opportunities for Singapore and Australia.  This was an APAC regional focus driven from the APAC Marketing Director. We demonstrated our technology vendor client campaign experience in APAC and data centre knowledge. Our aligned approach to the requirements in being able..

Our new client, a fast growth Czech Republic Microsoft Gold Partner provides workflow automation solutions, and has won a contract with a distribution business to implement a global rollout for Microsoft Dynamics D365 Finance and Operations as well as CRM modules including an Australian based site. 

A local Australian delivery partner with strong Microsoft certifications was required with D365 F&O skills and understanding of the local Australian accounting standards and Australian..

A leading US communications technology vendor was running a year long global campaign which needed to be effectively executed in the APAC regional marketing department. This organisation is strong brand awareness and market share in the ICT Communications market. Business Challenge The APAC Marketing team has limited resources spread between Hong Kong, Singapore and Sydney for executing the global marketing strategy and go-to-market campaign which wasn't generating enough lead generation from warm lists via..

A leading UK network infrastructure provider was seeking assistance for a new market development feasibility for expansion into the Australian market after having established an Asia-Pacific presence in Hong Kong and Singapore. The challenge was to assess the new market entry plan of setting up an Australian Head Office in Melbourne or Sydney. The core requirement was to consider investing and establish a new Australian sales and marketing team with a target of selling into the..

This well established leading IBM Business Partner in Australia requested our assistance after launching an IBM marketing funded campaign. They requested our help to qualify their registered contacts generated from their current campaign with IBM which focused on Cloud Services.

There were about 400 Enterprise and Government sector leads delivered from the marketing campaign between IBM and the preferred marketing agency. Our client used the vendor preferred marketing agency to run..

When it comes to marketing complex technology solutions and planning, the engagement of a specialist sales & marketing provider such as Alchemise Consulting will ensure there is contextual and content understanding of the product and service to sell. Depth of understanding for the specific market dynamics to help develop an effective value proposition to develop a solid go-to-market plan both from an industry sales led and marketing perspective is a recommended investment to make.

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The right sales compensation plan is critical to your first hire with a new or growing business. Some of the considerations and challenges raised in this example are particularly relevant to business owners or directors who have come from a non-sales background who might be unsure where to start.

A fast growing leading Melbourne full service marketing agency was recently looking to hire their first salesperson to join their successful team, and  shift their..

A leading Melbourne based boutique HR advisory firm has a small team of six staff and growing with offering HR assessment and full range of HR advisory and resourcing services to corporate and SME businesses. They pride themselves on personalised service and long term retained clients. They have growth aspirations and also much of their business was from referrals with a very high conversion rate as well as forming alliance..

Alchemise Consulting was engaged by a leading Australian independent cyber security consulting business to run a specific marketing campaign. Our objective was to generate new leads within the Enterprise and Government market and position the client’s IT security consulting services for more sales opportunities. In preparation for the marketing campaign, the messaging and collateral required review and updating to ensure there was follow-up capability, and a quality digital strategy and content. The client’s static website hadn’t been updated for some..

This leading Australian electrical services company was seeking to expand its relationship and leverage off their investment in valuable vendor certifications with electrical automation and energy solutions skills with Schneider Electric solutions. They have access to one of only 3 certified industry senior assessors who has extensive consulting experience in the field as part of the team. Business Challenge They have  limited sales and marketing resources to reach out and grow the business with a go..

Proper Finance has been operating as an independent finance and mortgage broker for over 12 years in Melbourne and predominantly servicing the investor’s market and complex finance challenges. Business Challenge Proper Finance were encountering growth challenges having previously had a small team but now was scaled a back to the Director. Business has been very steady and consistent in turnover but new business opportunities were proving difficult to find and qualify, leaving Proper Finance unable to generate..