Business Owner or Director, Sales and Marketing Manager

Sales and Marketing Business Consulting

Strategic Sales and Marketing Transformation

Sales and Marketing Growth

Many companies are expected to achieve ever-increasing ‘top line’ and ‘bottom line’ growth. The real issue is how do you generate constant growth with existing clients or winning new business?

Choosing to deal with a partner who has seen many of these types of challenges helps provide effective ‘on-point’ solutions. An independent lens helps review, develop and execute the ‘fit for challenge’ growth strategies. Your value creation process needs to align towards your short term and longer term objectives. Our aim is to maximise your digital marketing ROI and sales effectiveness for your go-to-market approach with innovative thinking and experience that reflects the modern customer centric environment.

Our holistic and integrated approach considers:

  • People: Access growth-focused sales, marketing and digital resources without the risk and cost of FTE on-boarding.
  • Process: Scaling your business requires the right processes for sales and marketing alignment and effectiveness.
  • Systems: Choose the right tools for your business with expert guidance and practical insights.

Think of us as the business, sales and marketing ‘architects’ to strategise the plan, based first on clarifying your goals and purpose.

The modern world of sales and marketing culture is rapidly changing in a noisy and busy marketplace, where customer expectations are higher than ever before. What is your business doing to address the shift in the buyer’s journey? What are your needs for organisational shift in aligning sales and marketing functions?

Once you have a defined strategic plan, the execution side is the most challenging to ensure your sales and marketing teams are up to date with enablement and ability to use the right process, and access to insights to create customer value.

How mature is your organisation in supporting these changes in the era of digital and social marketing, AI and chat bots, customer engagement, and aligning your sales and marketing strategies?

Implementing your modern sales and marketing structure or foundational change requires a clear understanding of what the strategic plan is and also what people, process and systems are in place to ensure your success. Who will project manage and select the right team to implement your plan?

If you work in sales and marketing, you’ll know that approaches that may have worked well five years ago are less effective at driving sales nowadays. Different strategies for customer engagement are needed for your business throughout the customer journey.

Once you have aligned your sales and marketing with your business strategy, we’ll help create demand for your business with direct and indirect marketing strategies. You can increase your sales performance with new or existing customers for minimal cost, using inbound and outbound strategies.

Are you tight on resources? Consider an outsourced monitoring and management arrangement with:

  • Performance tuning and optimisation, with reporting and monitoring.
  • Direct sales and channel strategy improvement
  • B2B omni channel marketing lead generation
  • Developing digital marketing strategies and CRM/marketing automation reporting
  • New market segment or entry testing, and independent marketing analysis

You would only engage a sales and marketing ‘maintenance’ team once you understand what you have built first, and how to delight your customers.

Case Studies

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Digital Realty drives APAC hyper-scale and multi-cloud campaign

Digital Realty engaged Alchemise Consulting to run a targeted campaign over 4 months across Australia and Singapore for their new SYD11 Data Centre launch event in Sydney and to identify new hyper-scale and multi-cloud interconnection opportunities for Singapore and Australia.  This was an APAC regional focus driven from the APAC Marketing Director. We demonstrated our technology vendor client campaign experience in APAC and data centre knowledge. Our aligned approach to the requirements in being able..
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Czech Microsoft Gold Partner enters Australian market with global D365 rollout

Our new client, a fast growth Czech Republic Microsoft Gold Partner provides workflow automation solutions, and has won a contract with a distribution business to implement a global rollout for Microsoft Dynamics D365 Finance and Operations as well as CRM modules including an Australian based site. 

A local Australian delivery partner with strong Microsoft certifications was required with D365 F&O skills and understanding of the local Australian accounting standards and Australian..

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Digital-Marketing

Digital marketing automation process improvement helps with accelerating lead generation campaign in A/NZ

A leading US communications technology vendor was running a year long global campaign which needed to be effectively executed in the APAC regional marketing department. This organisation is strong brand awareness and market share in the ICT Communications market. Business Challenge The APAC Marketing team has limited resources spread between Hong Kong, Singapore and Sydney for executing the global marketing strategy and go-to-market campaign which wasn't generating enough lead generation from warm lists via..
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New market development feasibility study saves 40% in Australian start-up costs.

A leading UK network infrastructure provider was seeking assistance for a new market development feasibility for expansion into the Australian market after having established an Asia-Pacific presence in Hong Kong and Singapore. The challenge was to assess the new market entry plan of setting up an Australian Head Office in Melbourne or Sydney. The core requirement was to consider investing and establish a new Australian sales and marketing team with a target of selling into the..
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IBM-business-partner

Lead generation conversion rate increased by 25% from inbound account based marketing approach

This well established leading IBM Business Partner in Australia requested our assistance after launching an IBM marketing funded campaign. They requested our help to qualify their registered contacts generated from their current campaign with IBM which focused on Cloud Services.

There were about 400 Enterprise and Government sector leads delivered from the marketing campaign between IBM and the preferred marketing agency. Our client used the vendor preferred marketing agency to run..
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go-to-market

Go-to-market strategy for SD-WAN – Australian telco solutions provider

When it comes to marketing complex technology solutions and planning, the engagement of a specialist sales & marketing provider such as Alchemise Consulting will ensure there is contextual and content understanding of the product and service to sell. Depth of understanding for the specific market dynamics to help develop an effective value proposition to develop a solid go-to-market plan both from an industry sales led and marketing perspective is a recommended investment to make.

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Sales commission structure for new sales BDM hire

The right sales compensation plan is critical to your first hire with a new or growing business. Some of the considerations and challenges raised in this example are particularly relevant to business owners or directors who have come from a non-sales background who might be unsure where to start.

A fast growing leading Melbourne full service marketing agency was recently looking to hire their first salesperson to join their successful team, and  shift their..
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Sales and marketing strategy for business growth

A leading Melbourne based boutique HR advisory firm has a small team of six staff and growing with offering HR assessment and full range of HR advisory and resourcing services to corporate and SME businesses. They pride themselves on personalised service and long term retained clients. They have growth aspirations and also much of their business was from referrals with a very high conversion rate as well as forming alliance..
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digital-security

Digital readiness strategy & web user experience review

Alchemise Consulting was engaged by a leading Australian independent cyber security consulting business to run a specific marketing campaign. Our objective was to generate new leads within the Enterprise and Government market and position the client’s IT security consulting services for more sales opportunities. In preparation for the marketing campaign, the messaging and collateral required review and updating to ensure there was follow-up capability, and a quality digital strategy and content. The client’s static website hadn’t been updated for some..
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Channel partner engagement support raises USP profile to electrical services vendor

This leading Australian electrical services company was seeking to expand its relationship and leverage off their investment in valuable vendor certifications with electrical automation and energy solutions skills with Schneider Electric solutions. They have access to one of only 3 certified industry senior assessors who has extensive consulting experience in the field as part of the team. Business Challenge They have  limited sales and marketing resources to reach out and grow the business with a go..
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Lead-Generation-Campaign

Successful lead generation campaign generates 200% increase in pipeline in 30 days

Proper Finance has been operating as an independent finance and mortgage broker for over 12 years in Melbourne and predominantly servicing the investor’s market and complex finance challenges. Business Challenge Proper Finance were encountering growth challenges having previously had a small team but now was scaled a back to the Director. Business has been very steady and consistent in turnover but new business opportunities were proving difficult to find and qualify, leaving Proper Finance unable to generate..
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