Sales and Marketing Business Consulting
Strategic Sales and Marketing Transformation
Sales and Marketing Growth
Many companies are expected to achieve ever-increasing ‘top line’ and ‘bottom line’ growth. The real issue is how do you generate constant growth with existing clients or winning new business?
Choosing to deal with a partner who has seen many of these types of challenges helps provide effective ‘on-point’ solutions. An independent lens helps review, develop and execute the ‘fit for challenge’ growth strategies. Your value creation process needs to align towards your short term and longer term objectives. Our aim is to maximise your digital marketing ROI and sales effectiveness for your go-to-market approach with innovative thinking and experience that reflects the modern customer centric environment.
Our holistic and integrated approach considers:
- People: Access growth-focused sales, marketing and digital resources without the risk and cost of FTE on-boarding.
- Process: Scaling your business requires the right processes for sales and marketing alignment and effectiveness.
- Systems: Choose the right tools for your business with expert guidance and practical insights.
Think of us as the business, sales and marketing ‘architects’ to strategise the plan, based first on clarifying your goals and purpose.
The modern world of sales and marketing culture is rapidly changing in a noisy and busy marketplace, where customer expectations are higher than ever before. What is your business doing to address the shift in the buyer’s journey? What are your needs for organisational shift in aligning sales and marketing functions?
Once you have a defined strategic plan, the execution side is the most challenging to ensure your sales and marketing teams are up to date with enablement and ability to use the right process, and access to insights to create customer value.
How mature is your organisation in supporting these changes in the era of digital and social marketing, AI and chat bots, customer engagement, and aligning your sales and marketing strategies?
Implementing your modern sales and marketing structure or foundational change requires a clear understanding of what the strategic plan is and also what people, process and systems are in place to ensure your success. Who will project manage and select the right team to implement your plan?
If you work in sales and marketing, you’ll know that approaches that may have worked well five years ago are less effective at driving sales nowadays. Different strategies for customer engagement are needed for your business throughout the customer journey.
Once you have aligned your sales and marketing with your business strategy, we’ll help create demand for your business with direct and indirect marketing strategies. You can increase your sales performance with new or existing customers for minimal cost, using inbound and outbound strategies.
Are you tight on resources? Consider an outsourced monitoring and management arrangement with:
- Performance tuning and optimisation, with reporting and monitoring.
- Direct sales and channel strategy improvement
- B2B omni channel marketing lead generation
- Developing digital marketing strategies and CRM/marketing automation reporting
- New market segment or entry testing, and independent marketing analysis
You would only engage a sales and marketing ‘maintenance’ team once you understand what you have built first, and how to delight your customers.
Czech Microsoft Gold Partner enters Australian market with global D365 rollout
Our new client – a fast growth Czech Republic Microsoft Gold Partner provides workflow automation solutions and has won a contract with a distribution business to implement a global rollout for Microsoft Dynamics D365 Finance and Operations as well as CRM modules including an Australian based site.
New market entry scope requirement:
A local Australian delivery partner with strong Microsoft certifications..
Digital marketing automation process improvement helps with accelerating lead generation campaign in A/NZ
New market development feasibility study saves 40% in Australian start-up costs.
Lead generation conversion rate increased by 25% from inbound account based marketing approach
This well established leading IBM Business Partner in Australia requested our assistance after launching an IBM marketing funded campaign. They requested our help to qualify their registered contacts generated from their current campaign with IBM which focused on Cloud Services.There were about 400 Enterprise and Government sector leads delivered from the marketing campaign between IBM and the preferred marketing agency.
The ChallengeOur client used..
Go-to-market strategy for SD-WAN – Australian telco solutions provider
When it comes to marketing complex technology solutions and planning, the engagement of a specialist sales & marketing provider such as Alchemise Consulting will ensure there is contextual and content understanding of the product and service to sell. Depth of understanding for the specific market dynamics to help develop an effective value proposition to develop a solid go-to-market plan both from an industry sales led and marketing perspective is a recommended investment to make.
Sales commission structure for new sales BDM hire
The right sales compensation plan is critical to your first hire with a new or growing business. Some of the considerations and challenges raised in this example are particularly relevant to business owners or directors who have come from a non-sales background who might be unsure where to start.