Sales and Marketing Business Consulting
Strategic Sales and Marketing Transformation
Sales and Marketing Growth Plans
Many companies are expected to achieve ever-increasing ‘top line’ and ‘bottom line’ growth. The real issue is how do you generate constant growth with existing clients or winning new business?
Choosing to deal with a partner who has seen many of these types of challenges helps provide effective ‘on-point’ solutions. An independent lens helps review, develop and execute the ‘fit for challenge’ growth strategies. Your value creation process needs to align towards your short term and longer term objectives. Our aim is to maximise your digital marketing ROI and sales effectiveness for your go-to-market approach with innovative thinking and experience that reflects the modern customer centric environment.
Our holistic and integrated approach considers:
- People: Access growth-focused sales, marketing and digital resources without the risk and cost of FTE on-boarding.
- Process: Scaling your business requires the right processes for sales and marketing alignment and effectiveness.
- Systems: Choose the right tools for your business with expert guidance and practical insights.
Think of us as the business, sales and marketing ‘architects’ to strategise the plan, based first on clarifying your goals and purpose.
The modern world of sales and marketing culture is rapidly changing in a noisy and busy marketplace, where customer expectations are higher than ever before. What is your business doing to address the shift in the buyer’s journey? What are your needs for organisational shift in aligning sales and marketing functions?
Once you have a defined strategic plan, the execution side is the most challenging to ensure your sales and marketing teams are up to date with enablement and ability to use the right process, and access to insights to create customer value.
How mature is your organisation in supporting these changes in the era of digital and social marketing, AI and chat bots, customer engagement, and aligning your sales and marketing strategies?
Implementing your modern sales and marketing structure or foundational change requires a clear understanding of what the strategic plan is and also what people, process and systems are in place to ensure your success. Who will project manage and select the right team to implement your plan?
If you work in sales and marketing, you’ll know that approaches that may have worked well five years ago are less effective at driving sales nowadays. Different strategies for customer engagement are needed for your business throughout the customer journey.
Once you have aligned your sales and marketing with your business strategy, we’ll help create demand for your business with direct and indirect marketing strategies. You can increase your sales performance with new or existing customers for minimal cost, using inbound and outbound strategies.
Are you tight on resources? Consider an outsourced monitoring and management arrangement with:
- Performance tuning and optimisation, with reporting and monitoring.
- Direct sales and channel strategy improvement
- B2B omni channel marketing lead generation
- Developing digital marketing strategies and CRM/marketing automation reporting
- New market segment or entry testing, and independent marketing analysis
You would only engage a sales and marketing ‘maintenance’ team once you understand what you have built first, and how to delight your customers.
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